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8-Step Personal Marketing Plan
Elements of a Budget
3 Sample Marketing Plans
2 Marketing Plans: Made Even Better
8 Personal Marketing Mistakes to Avoid
Becoming Your Own Brand
Advanced tip
Finding Your Niche
Advanced tip
Broker tip
Getting the Word Out
Personal Marketing in Print
Advanced tip
Advanced tip
Personal Marketing Online
Broker tip
Gifts and Giveaways
Personal Marketing in Person
Measuring Your Marketing
Advanced tip
Quiz: Personal Marketing
Bright Ideas: Personal Marketing
More Resources: Personal Marketing
Code of Ethics: Personal Marketing
| | 8-Step Personal Marketing Plan (continued)
For the Broker: Use The Power of Leverage
“Leverage” means making the money you spend on personal marketing go farther by cooperating the advertising promotions of the brokerage company and individual sales associates. Meet with associates and agree on a marketing slogan that could be used for both the company and incorporated into the promotions of different salespeople. For example, Abbott Realty—Your Four-Star Real Estate Team” could be translated for personal marketing in Jill Smith—Relocation Specialist and Member of the Abbott Four Star Real Estate Team. Developing a “team” logo for associates to use individually would also make it easier for them to reinforce the company-wide image.
TIP: A rule-of-thumb for a small business is to spend 5 percent of revenues on promotion. —Dave Beson, Dave Beson Seminars, Minneapolis
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